Gabriel Money Case Study
Challenges
Upon its founding, Gabriel Money faced several key challenges. The company needed a scalable, efficient, and compliant solution to introduce its core product—a consumer charge card—into the market. However, they encountered hurdles in finding a service provider compatible with their early fundraising stage. As Danielle explained, "Other options required us to be much further along in our fundraising path, but Atelio met us where we were, allowing us to focus on product development rather than chasing capital."
Additionally, Gabriel Money sought a provider with a hosted app solution that would accelerate their time-to-market and allow them to more efficiently allocate scare resources.
Solution
Atelio emerged as the optimal partner for Gabriel Money by offering the hosted application solution they needed and showing flexibility in terms of financial requirements. "Atelio’s hosted app was crucial for us," said Danielle. "We could start fast without spending extensive time on development. Other providers didn’t offer this feature, and it made all the difference in getting us to market quickly."
Atelio’s alignment with Gabriel Money’s goals allowed the fintech to launch its consumer charge card effectively, paving the way for its mission to deliver accessible financial tools.
Benefits & Improvements
Since implementing the charge card, Gabriel Money has observed numerous positive impacts. The ease of approval and the absence of traditional credit score requirements were highly valued by their customers, many of whom face significant barriers to accessing credit. "Our clients love that they don’t need a credit score for approval; they just need to confirm their identity," said Danielle. The credit-building features also resonated, with customers seeing improvements in their credit scores merely by using the card. One customer reported, "I started using Gabriel Money's card and noticed my credit score was improving without making any other changes." This positive feedback has reinforced Gabriel Money’s commitment to providing meaningful financial products to its community.
Metrics & Results
The introduction of Atelio’s consumer charge card has driven substantial engagement among Gabriel Money’s target audience. Notably, the card’s design enabled customers to build credit effectively without the traditional barriers that often prevent young Latinos from accessing credit products. Additionally, Gabriel Money has collected insights from users that have refined its product roadmap. "Our customers’ feedback has been invaluable," explained the founder. "It’s reshaped our priorities and helped us focus on what they truly need in a credit product." These insights have allowed Gabriel Money to continue evolving its offerings based on real-time user feedback along with its partnership with Atelio.
Conclusion
Gabriel Money’s partnership with Atelio has proven essential in supporting its mission to offer equitable and accessible financial tools to young Latinos. By leveraging Atelio’s hosted app solution and customer-centric approach, Gabriel Money successfully launched a product that is reshaping credit accessibility for its users. Reflecting on the partnership, Gabriel Money’s founder shared, "We met people who were not only knowledgeable but genuinely willing to help." The collaboration demonstrates the potential for fintech partnerships to make a meaningful impact, fostering financial inclusion and creating pathways for sustainable financial health.